Enhanced Renewal Guarantee For Barclays Home Insurance
Published: 10/06/08
Recognising the needs of the market Barclays has stated that their home insurance customers will receive a quote for their second years cover that is even cheaper than the one they received for year one.
Barclays are a new player in the home insurance market, this being their second year, so they are well aware that they have to really drive their position through aggressive marketing and promotions. It appears that this tactic has worked very well for them so far and is likely to continue.
In their first year Barclays home insurance packages were reduced in price by up to GBP100. Customers who switched from an existing insurance provider to Barclays also received payments of GBP50, something that all consumers find attractive and a difficult incentive to ignore, especially as the insurance premiums themselves are well priced at Barclays.
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